A vivid and colourful fantasy land where the King has been infected with something called the Rot. Wait, What’s an Armello?Armello takes place in the land of, err, Armello. So, armed with an animated trailer, a large banner, and some recently purchased Bluetooth speakers for his iPad, Trent would begin telling the world about Armello. Staying at the Handlery Hotel in San Francisco, Trent had booked back-to-back appointments with press for pretty much the entirety of the conference. Prior to this showing the only real funding that League of Geeks had applied for was for marketing purposes. The team had implemented a profit-share system best described as points-driven, where someone’s percentage was relative to their input. What was being shown, although basic, was also made almost entirely out of pocket. Although a piece of background detail, the animated birds were one the first things added to the digital game. It had beautiful music, it had animated characters, and even had birds flying around the world.” That last bit in particular is telling - in a way, selling a vision is all about creating a specific type of atmosphere. “This was more about proving that we could bring a board game to life. But none of that was there in the demo,” Trent says. “We had a tabletop prototype where everything worked and had all the systems and depth in place. Now, you may be wondering if League of Geeks was jumping the gun a little bit, and should have waited until it had more to show. Everything else was on the long list of things that still needed to be added to the game. One where players could only really move around a rudimentary board and battle another character. At this point Armello was in a state best described as a tech demo. Plus, selling the vision kind of had to be the focal point.
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